Cook Once
Cook Once is a revolutionary method that makes mealtime easy while saving you time, money, and stress. It all started with a 4-week series which evolved into New York Times Best-Selling cookbook series, Cook Once, Eat All Week, which contains 26 weeks-worth of healthy, affordable, delicious meals that the whole family will love.
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Brand Identity
Web Design
Collateral -
The Cook Once Method, created and developed by New York Times Best Selling Author and founder of the editorial food and wellness site, Fed & Fit, Cassy Joy Garcia, has continued to grow in popularity as a must-have method for meal prep. After the success of her first book in the series, she knew she wanted to develop a cohesive brand identity for this evolving business vertical. Taking nods from her sister brand, Fed & Fit, we developed a comprehensive brand identity and custom website for all things Cook Once.
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“Blake is an expert branding riddle solver. We were in need of a brand for our Cook Once series that nods to the parent company, ties into our physical cookbook series, doesn’t confuse our readers, and gives us a platform we can grow in the future. Goodness, did she ever deliver. I’m so proud of our Cook Once branding. Good design supports a brand story, great design makes it so that you don’t need to explain anything. Blake does great design.”
— Cassy Joy Garcia, Founder
Photo by Kristen Kilpatrick
COOK ONCE
Your dinner problems solved.
KIND WORDS
“Blake is an expert branding riddle solver. We were in need of a brand for our Cook Once series that nods to the parent company, ties into our physical cookbook series, doesn’t confuse our readers, and gives us a platform we can grow in the future. Goodness, did she ever deliver. I’m so proud of our Cook Once branding. Good design supports a brand story, great design makes it so that you don’t need to explain anything. Blake does great design.”
— Cassy Joy Garcia, Founder
Credits
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Kristen Kilpatrick
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Whiteley Designs