How to Market Your Business Without Burnout
I’m letting you off the hook: You don’t have to do it all.
The pressure to do more, on more platforms, at all times is real, and honestly, exhausting. There can be a constant pressure as a business owner to show up, at all times, everywhere in order to grow. Do you feel it?
While going “all in” can certainly lead to impactful results, without the right team to delegate to or endless budget to rely on, it will primarily lead to burnout.
Avoiding Burnout in Your Business
The reality is, burnout is real. If you’re a creative or business owner of any kind — you know exactly what it feels like. You’ve been going 100 miles an hour, and all of a sudden, you’re running on empty and slowly coming to a stop, whether you like it or not.
It can be really tempting to go “all out” in the beginning of your business: at the initial launch, or at the peak times of the year for your business (think: holiday, new year, etc). While there is absolutely a place for making a splash and ‘going all out’ on key launches and announcements, the issue for some is that you go big, then you *quite literally* go home and don’t come out again until the next “big thing”.
Sound familiar?
This can be a deflating cycle for you as a business owner, never quite finding your stride and going through that loop of highs and lows, buzz and burnout. This cycle doesn’t only affect you, but can also hinder trust you’re able to build with your audience.
How to Consistently Market Your Business Without the Burnout
So, what’s the key to avoid this deflating cycle?
I believe that the key to sustainable growth in your business is finding ways to consistently show up for your audience on the right platforms, with the right content, and in the ways that feel most natural to you.
Before you jump ship in fear that I’m just going to stack more on your plate, stick with me. I’m going to help you find ways to find your fit and establish consistency in a sustainable, burnout-free way.
What if we went deeper in fewer places, rather than overextending yourself and wondering if you’ve even made an impact?
If consistency is the real key here, could doing less, on a more consistent basis, actually add to the sustainability and longevity of our businesses as a whole? It just might.
Here is your permission: narrow it down and scale it back. You don’t have to do it all. Instead, focus on where and how you can be the most consistent.
Is that writing a newsletter once a month? (Heck, once a quarter!?)
Is it hopping on stories a couple times a week?
Is it doing a weekly how-to vlog?
So what does this look like in action? I want to help break it down for you, so you can actually work to implement this into your own business.
Picking the Right Marketing Platform
There are a wide variety of social and marketing platforms you can choose to have a presence on, but if you’re only engaging once in a blue moon, you’re not having any real or lasting impact with your audience.
Instead of over-extending yourself on all of the platforms (think: email, blog, Facebook, Pinterest, Instagram, and Tik Tok), only writing an email when inspiration strikes, or doing a Tik Tok when you muster up the courage, what if you focused in on where your ideal client is actually hanging out?
As yourself: Where will your presence and consistency make the most impact on your ideal client? Pick one or two platforms, and start there.
→ If your ideal client is limited on time, quick, digestible content like Tik Toks, Reels, or Instagram posts might be the right fit for you.
→ If your ideal client is on the go, but values long-form content, emails or podcasting might be a great way to reach them wherever they are, with valuable content that is worth their time.
→ If your target audience is looking for visual inspiration or how-to content, Pinterest is a great tool. It’s essentially a visual search engine, so you use keywords to get seen by your ideal client.
→ If your potential clients are looking to be educated, seeking out learning or more in-depth, behind-the-scenes content, consider blogging or vlogging to help provide in-depth value for their needs.
TIP → If you haven’t already, take the time to define your ideal client profile. This is essentially personifying your target audience into an individual persona. Define things like: age, income, likes, dislikes, what social media platforms they use, media they consume, their aspirations and pain points, and how your offering can help them. This will help you uncover which platforms will make the most impact when reaching your ideal clients. Need help? Let’s talk.
Picking the Marketing Method That Is Right for You
Once you’ve defined the platforms that make the most sense for where your ideal client is hanging out, now it’s time to narrow down the best marketing methods for you and your business.
Marketing, especially for those of us on this entrepreneurial journey, can be taxing and tiring, but it doesn’t have to be. Remember: more than likely, you started your business for the autonomy and ability to do things on your own terms. So why does this have to be any different?
Maybe you’re an introvert who loves to write. You might explore:
A weekly (or monthly) newsletter
Blogging thought-leadership or value-based content
Photos with thoughtful, inspiring captions
Maybe you love to talk, and would take face-to-face over an email any day. You might try:
Starting a podcast
Hopping on Instagram stories for brief check ins or to talk on a subject
Maybe you’re into video and photo content. You could explore:
Posting a bi-weekly Reel or Tik Tok
Starting a YouTube channel to create valuable, video-based content
Sharing photos of your business or day-to-day process
Once you’ve uncovered the right platform and the right method, be consistent. No matter where, how, or how often you decide to get in front of your audience, the key is to commit to consistency.
For you, maybe that looks like one blog post a month. For someone else, it could look like an email every week. The key is to set something realistic and achievable that you can hold yourself to over the long-run.
In Summary
So what feels right for you? What feels easy, low-touch, and enjoyable? Don’t be afraid to start small. I’d rather encourage you to do less now, with quality and consistency, build sustainably over time, than do too much and throw in the towel early. You’ve got this!
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If you’re looking for help getting clear on your branding so you can show up with confidence and consistency, let’s talk →
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Hi there, I’m Blake!
Branding expert, graphic designer, and your new (personal) cheerleader. With over a decade of experience building brands, my sweet spot is helping passionate entrepreneurs like you grow their business with confidence and clarity. Let’s work together →