Art Feeds is a non-profit that exists to feed creative development and facilitate emotional expression in children. Their team came to me with a desire to refresh their branding as well as re-design their internal-facing website.
Branding: The teams main desire was to expand the color palette and graphic elements from the current two-tone branding. Their internal team had developed a set of brushes that I used as inspiration in my approach. I took the energy and hand-made feel of those brushes to develop illustrated elements to add to various materials and branding to bring life to their existing photography and collateral.
Web Design: Art Feeds’ internal website functions to serve as a tool for teachers walking their students through the Art Feeds program and curriculum. Our goal with the site was to make the user experience for teachers and volunteers seamless and clear, as well as to implement the the new, refreshed branding.